A star in the world of internet content creation, Seo Je Yi has made quite a name for herself as a beauty expert. A smooth talker who isn't afraid to tell it like it is, Je Yi has amassed an impressive following since the start of her career and the numbers just keep rising. With so many dedicated followers, companies are beginning to take notice of Je Yi, including Lee Woo Bin, the CEO of a cosmetics start-up company whose products Je Yi has acknowledged on more than one occasion. Lee Tae Kyung, the director of MCN, a company specializing in managing content creators, has taken a sudden interest in Je Yi and he's determined to win her over. With so many roads now opening before her, Je Yi must decide which path will lead to both her success and happiness.