NOW is a popular streaming service from the United Kingdom, part of Comcast Corporation, offering subscription and ad-supported options, available in 3 European countries. Launched in 2012, it provides original content and live streaming, with mobile apps for Android and iOS. With a strong presence in the UK, Ireland, and the US, NOW serves as a leading platform featuring a variety of related services like NBC, Bravo, and Oxygen. It partners with Freeview, BT, Talk Talk to bring quality entertainment to viewers across Europe.